JANUARY 2016, SINGAPORE — Hashtag Interactive has just been chosen to handle the branding and digital marketing activities of Quintessential (Q) as they prepare to launch two new brands, Stoned by Q and Clutch Me by Q, in the international market.
With more than 12 years in the business, Quintessential has become a household name in Singapore as a retail store that provides a unique indie shopping experience that showcases local avant-garde designer handbags and beautiful one-of-a-kind jewelry. Clutch Me by Q is the store’s new line of in-house handbags and clutches, while Stoned by Q is its latest series of contemporary jewelry and accessories.
Hashtag Interactive will be handling their social media marketing, including Facebook and Instagram, developing a brand new e-commerce website, and assisting with their with digital media planning and branding.
About Hashtag Interactive
Hashtag Interactive is a digital marketing consultancy agency that is optimised for a digital-centric world. We offer an integrated suite of solutions – from strategy and planning consultation to social media and interactive executions. With offices in both Singapore and Manila, the agency works collaboratively with clients from a wide range of industries, including technology, automotive, nutrition, cosmetics, F&B, tourism, and more.
Quintessential is a multi-brand handbag and jewelry store founded 12 years ago with the vision of providing an indie shopping experience akin to a Parisian antique store or an American upscale crafts market. For years, Quintessential has been launching new-to-market looks and brands created by the latest and brightest design talents. The store has served as a launch pad for a number of new brands before they hit the international limelight. Brands like Kotur, Devi Kroell, Clara Kasavina, Fly Now, Ipa-Nima, Rebecca Minkoff, Whiting and Davis, and Katherine Kwei all made their local debut at Q. It is set to launch Clutch Me by Q and Stoned by Q as its own in-house labels.