Singapore, October 2021 — Koelnmesse has chosen Hashtag Interactive to promote two of its upcoming flagship events in Asia: gamescom asia 2021 and SIGGRAPH Asia 2021.
gamescom asia, the Asian edition of gamescom, will serve as the premier platform for Southeast Asian game developers to explore global partnerships and more. It will be held in Singapore from 14 – 17 October 2021. Hashtag Interactive was tasked to run 1.) Conference/Trade Zone Promotions and 2.) Visitor Promotions from August – mid-October 2021 (2.5 months).
SIGGRAPH Asia 2021, the trade conference that attracts world-renowned technical and creative people, is happening in Tokyo, Japan from 14 – 17 December 2021. Its Visitor Promotions campaign will run from October – mid-December (3 months).
The aforementioned satellite trade conferences, covering key markets in East and Southeast Asia will showcase a mix of in-person and virtual presentations and exhibitions. Hashtag Interactive will be responsible for designing and running on-brand ads that aim to reach the conferences’ target audiences and attendees.
Koelnmesse, one of the world’s largest trade fair companies, organises more than 80 trade fairs and exhibitions that get the broadest coverage in sectors such as Technology, Digital Media and Entertainment, Design, and Health, among others.
About Hashtag Interactive
Hashtag Interactive is a digital marketing agency with offices in Singapore and Manila that offers digital solutions for real-world marketing. Services include digital strategy and transformation, performance marketing, content strategy, and social media marketing. Hashtag Interactive has worked with brands from an array of industries including Danone Specialized Nutrition, Civil Aviation Authority of Singapore, Electrolux, Energy Market Authority, the Singapore Airshow, and the Singapore Zoological Gardens.