SINGAPORE, APRIL 24, 2023 – Hey, Shorty, we’ve got our eyes on you: Hashtag Interactive is in the running as a finalist for the 15th Annual Shorty Awards for Electrolux Sustainability Squad in the Regional Campaign Category.
The Shorty Awards honour the best work in digital and social media by the most creative and influential brands, agencies, organizations, and individuals for their creativity, strategy, and effectiveness. With 32% more total entries compared to the previous record high for submissions, the pressure’s on for Hashtag Interactive to stand out among the crowd.
As our boldest social initiative yet, the Electrolux Sustainability Squad led Hashtag Interactive to many firsts: Namely, curating our first wide-scale influencer marketing campaign, organising three consecutive virtual events, and creating interactive microsites for each event theme. Aside from being a top contender for the Regional Campaign, our work is also eligible for competing in the Audience Honor — a separate award voted by the public between April 12th to April 26th.
“Being a finalist is already an honour. But, not going to lie, we want the recognition of winning this award — especially since this is a project that our team closely identifies with. Environmental sustainability should be everyone’s responsibility and this is one of the ways by which we want to spread the message,” said Mina Sunico-Chin, Managing Partner, Hashtag Interactive.
The 15th Annual Shorty Awards winners will be announced at the in-person celebration on 24 May 2023, at Tribeca 360º in New York City.
The winners and honorees are chosen by the Real Time Academy (RTA) — a panel of prominent experts and leaders in digital and social media who have been selected for their deep industry knowledge, professional reputation, and outstanding achievements, including previous Shorty wins.
Help us make the final stretch in our journey with the Electrolux Sustainability Squad by voting for us here. If you like what we’ve done, feel free to send us some extra love by using the hashtags #shortyawards #shortyawardsfinalist #shortyvote #audiencehonor when voting for us on Facebook, LinkedIn, or Twitter.
ABOUT HASHTAG INTERACTIVE
Hashtag Interactive is a Singapore and Manila-based digital marketing agency that offers digital solutions for real-world marketing. Covering everything from digital strategy and transformation, performance marketing, content strategy, and social media marketing, Hashtag Interactive optimises brands and companies for the digital age.
ABOUT THE SHORTY AWARDS
The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media by brands, agencies and organizations.
Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.
The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also select their favorite Shorty Awards contenders during Audience Honor Voting.
Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.