Get ready for a cup of freshly brewed digital content

July 2021, Singapore – The Coffee Bean & Tea Leaf (CBTL) Singapore has appointed Hashtag Interactive to strategise, execute and manage its social media pages and content for a year.

With 100 thousand 60kg bags consumed locally just in 2020, the local coffee market has a projected growth of 2.9% in 2022. To add on, the Food and Beverage (F&B) industry, specifically cafes, has a year-on-year growth of 59.6%. CBTL intends to lead the growing F&B scene, expanding its online presence with Hashtag Interactive’s creative direction. 

As CBTL’s social agency in Singapore, Hashtag Interactive will be leading the delivery of consistent, high quality, and on-brand social content every month for their local social pages, in addition to developing and engaging their community of brand loyalists with innovative content. 

Karen Chua, Director of Marketing for The Coffee Bean & Tea Leaf said, “Hashtag Interactive has delivered a compelling pitch that demonstrated extensive social expertise and great strategic thinking. With this new partnership, we are looking forward to working alongside the dynamic Hashtag Interactive team to refine our social strategy and create relevantly exciting content for deeper consumer engagement.

Mina Sunico-Chin, managing partner of Hashtag Interactive added,  “As an agency of coffee lovers, we are thrilled about our new partnership with The Coffee Bean & Tea Leaf. With their vibrant branding and exciting launches, we’re eager to explore different executions and create exciting new content to engage their community of fans. ”

About The Coffee Bean & Tea Leaf

The Coffee Bean & Tea Leaf brand® is a leading global roaster and retailer of specialty coffees and teas and is widely credited for driving high quality and innovation to the coffee and tea industry. The company sources the finest ingredients and flavours from around the world and hand blends coffee and tea for the freshest flavours. The Coffee Bean & Tea Leaf brand started the frozen coffee drink craze with the invention of The Original Ice Blended® drink and is also the first global coffee and tea retailer to offer cold brew tea. The company currently has more than 1,200 retail locations across the globe and can be found in grocery aisles as well as specialty locations including airports and hotels. For more information, visit 

About Hashtag Interactive

Hashtag Interactive is a digital marketing agency with offices in Singapore and Manila that offers digital solutions for real world marketing. Services include digital strategy and transformation, performance marketing, content strategy and social media marketing. Hashtag Interactive has worked with brands from an array of industries including Danone Specialized Nutrition, The National Climate Change Secretariat under the Prime Minister’s Office, TOUCH Community Services, the Singapore Airshow and the Singapore Zoological Gardens.

on August 17, 2021