CAAS

Where Aviation Meets Scroll Culture

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How Do You Get People Talking About Civil Aviation?

Integrated Campaigns
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Social Media Management
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Creative & Content Marketing
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Media Planning and Buying
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The Brief

Singapore is a premier global aviation hub. CAAS wanted to lead the conversation online, grow local awareness and spark interest in the industry’s future. But how do you get everyday people to care about civil aviation?

How We Got Things Off the Ground

We turned CAAS’s social channels into clear, focused storytelling platforms. On Facebook, we broke down updates into crisp, scroll-friendly posts. On LinkedIn, we spotlighted policy news and employer brand messages. On Instagram, we used strong visuals to connect with young audiences. We also supported campaigns, handled media buying, covered events, and kept community conversations going across the board.

How It Landed

We helped CAAS expand its local following and increase engagement across all platforms. With every post, we made the world of civil aviation feel closer, clearer, and more relevant to more people.

More Projects

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Electrolux was already leading the market: a globally recognised Swedish electronics brand with over 60 million appliances sold across 150 markets. They wanted to be known for more than just selling appliances and actually simplify how we live, so everyday routines feel less like a chore and more like small wins.
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Ageing is part of every Singaporean's story and AIC wanted to do more than raise awareness. They wanted people to stop seeing it as someone else's chapter and start seeing it as something that connects us all.
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The National Council on Problem Gambling (NCPG) leads efforts in promoting responsible gambling, yet their message wasn't sticking. They wanted a strong, impactful social media presence, rooted in authentic and relatable content to inspire better choices for those who may be struggling and emphasises responsible gambling for the casual players.
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Kallang Wave Mall (KWM) had everything on their shelves: entertainment, picture-worthy meals, and retail therapy. What they wanted was to be more than a to-do list destination, to build a community thriving with experiences, where everyone leaves with more than just a shopping bag.
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FWD Insurance wanted to move beyond using social media as just a promotions channel. Their platforms were primarily focused on offers rather than building a community. As a brand that simplifies complicated parts of life, FWD needed a content approach that was more human, more helpful, and closer to their audience’s everyday lives.
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Watsons wanted to keep promos and trends at the heart of their feed, but with a sharper aim: use them to grow engagement and build a stronger sense of community around beauty and wellness. The goal was to connect with millennials seeking transparency and Gen Zs craving individuality, authenticity, and purpose.
Watsons-banner
Watsons
Alexandra Hospital sought to attract nursing students, but competing with larger names was tough, especially given its perceived reputation as a dated institution. The wider global shortage of healthcare workers made the challenge more daunting.
Alexandra Hospital
The Children's Cancer Foundation (CCF) needs more people to understand what the impact of childhood cancer really looks like beyond the ribbons and campaigns. The message had to stay consistent, clear, and human across everything we shared in promoting CCF's Hair for Hope Campaign 2024..
CCF-banner
Hair for Hope 2024 (CCF)
Heritage and literary content felt too distant for younger audiences to connect with. The National Library Board through its subsidiaries — National Library Singapore, National Archives of Singapore and Public Library Singapore — wanted to bring history closer, make the past come alive, and make stories feel more relevant. They wanted to start conversations that could carry across platforms.
NLB-banner
NLB
Singapore is a premier global aviation hub. CAAS wanted to lead the conversation online, grow local awareness and spark interest in the industry’s future. But how do you get everyday people to care about civil aviation?
CASS-banner
CAAS
As one of Singapore's leading luxury automotive groups, Eurokars Supersports represents some of the world's most prestigious marques, including McLaren and Pagani. Engineering excellence and bespoke ownership are already part of their identity. They wanted a digital presence that is just as exclusive, crafted and aspirational.
Eurokars
Electrolux was already leading the market: a globally recognised Swedish electronics brand with over 60 million appliances sold across 150 markets. They wanted to be known for more than just selling appliances and actually simplify how we live, so everyday routines feel less like a chore and more like small wins.
Electrolux
Ageing is part of every Singaporean's story and AIC wanted to do more than raise awareness. They wanted people to stop seeing it as someone else's chapter and start seeing it as something that connects us all.
AIC
The National Council on Problem Gambling (NCPG) leads efforts in promoting responsible gambling, yet their message wasn't sticking. They wanted a strong, impactful social media presence, rooted in authentic and relatable content to inspire better choices for those who may be struggling and emphasises responsible gambling for the casual players.
NCPG
Kallang Wave Mall (KWM) had everything on their shelves: entertainment, picture-worthy meals, and retail therapy. What they wanted was to be more than a to-do list destination, to build a community thriving with experiences, where everyone leaves with more than just a shopping bag.
KWM
FWD Insurance wanted to move beyond using social media as just a promotions channel. Their platforms were primarily focused on offers rather than building a community. As a brand that simplifies complicated parts of life, FWD needed a content approach that was more human, more helpful, and closer to their audience’s everyday lives.
FWD-banner
FWD
Watsons wanted to keep promos and trends at the heart of their feed, but with a sharper aim: use them to grow engagement and build a stronger sense of community around beauty and wellness. The goal was to connect with millennials seeking transparency and Gen Zs craving individuality, authenticity, and purpose.
Watsons-banner
Watsons
Alexandra Hospital sought to attract nursing students, but competing with larger names was tough, especially given its perceived reputation as a dated institution. The wider global shortage of healthcare workers made the challenge more daunting.
Alexandra Hospital
The Children's Cancer Foundation (CCF) needs more people to understand what the impact of childhood cancer really looks like beyond the ribbons and campaigns. The message had to stay consistent, clear, and human across everything we shared in promoting CCF's Hair for Hope Campaign 2024..
CCF-banner
Hair for Hope 2024 (CCF)
Heritage and literary content felt too distant for younger audiences to connect with. The National Library Board through its subsidiaries — National Library Singapore, National Archives of Singapore and Public Library Singapore — wanted to bring history closer, make the past come alive, and make stories feel more relevant. They wanted to start conversations that could carry across platforms.
NLB-banner
NLB
Singapore is a premier global aviation hub. CAAS wanted to lead the conversation online, grow local awareness and spark interest in the industry’s future. But how do you get everyday people to care about civil aviation?
CASS-banner
CAAS