Electrolux

Turning Chores into Me-Time

How We Equipped Home Appliances With Main Character Energy

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The Brief

Electrolux was already leading the market: a globally recognised Swedish electronics brand with over 60 million appliances sold across 150 markets. They wanted to be known for more than just selling appliances and actually simplify how we live, so everyday routines feel less like a chore and more like small wins.

How We Gave Their Brand A Social Spin

As Electrolux's digital marketing partner across APAC & MEA, we tapped into our audience's cultural relevance, turning product features into experiences. On Facebook and Instagram, we kept it lifestyle-first: short-form videos, static visuals, and multi-image posts that let the products tell a story. We also created long-form, explainer-style articles to help audiences understand their Electrolux appliances, content that doubled as an SEO boost.

What Switched On

Electrolux showed consumers a new way of living, one with comfort and simplicity. Across all platforms, we reached over 19.4 million people in Singapore, people who wanted their everyday routines to be a form of self-care. With over a million engagements and 32,000 interactions, we stripped away the cold, metallic image of home appliances and replaced it with warmth and connections.

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