Hashtag Interactive partnered with Quintessential to support the launch of its in-house brands, Clutch Me by Q and Stoned by Q. The engagement included branding, social media management, e-commerce website development and digital marketing planning, demonstrating Hashtag Interactive's experience in helping retail brands build their digital presence.

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Launching a new brand requires more than introducing products to the market. It involves building a distinctive identity, establishing a digital presence and creating meaningful connections with customers from day one.

Hashtag Interactive was pleased to partner with Quintessential, a well-established Singapore retailer, to support the launch of two new in-house brands: Clutch Me by Q and Stoned by Q.

The collaboration reflected our approach to combining creative strategy with digital execution to support new brand launches.

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Quintessential appointed Hashtag Interactive to support the branding and digital marketing activities for its two new brands as they prepared for international launch.

Our scope of work included:

• Branding support
• Social media management
• Facebook management
• Instagram management
• E-commerce website development
• Digital media planning

By combining these services, the project aimed to establish a consistent digital presence for both brands as they entered the market.

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Launching a new consumer brand requires a coordinated approach across multiple digital channels.

From developing a brand identity to building an online shopping experience and creating engaging social media content, each element contributes to how customers discover and interact with a brand.

For businesses preparing to introduce new products or services, integrating branding, content and digital marketing from the outset helps create a more cohesive customer experience.

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Branding is more than a logo or visual identity.

Successful brands combine clear positioning with consistent communication across every customer touchpoint.

Digital marketing supports this by helping brands:

• Build awareness
• Introduce new products
• Develop an engaged online community
• Maintain a consistent brand experience across platforms
• Support long-term business growth

At Hashtag Interactive, we believe branding and digital marketing are most effective when developed as part of a unified strategy rather than separate activities.

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Quintessential is a Singapore retailer known for its curated collection of designer handbags and jewellery.

Over the years, the company has introduced a range of international and independent designer brands to the local market while developing its own in-house labels.

As part of this initiative, Quintessential launched Clutch Me by Q, a collection of handbags and clutches, and Stoned by Q, a contemporary jewellery and accessories brand.

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Launching a new brand requires more than a marketing campaign.

Successful brand launches bring together:

• Brand strategy
• Digital marketing
• Social media management
• E-commerce development
• Content creation
• Consistent customer experiences

Combining these capabilities helps businesses establish a stronger foundation as they enter the market.

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Hashtag Interactive is a Singapore-based creative strategy, social media management and integrated marketing agency. We help organisations develop stronger brands through creative strategy, branding, content creation, social media management, community management and integrated digital campaigns across Singapore and Southeast Asia.

Our experience spans multiple industries, including retail, beauty, technology, consumer products, food and beverage, nutrition and tourism, supporting businesses at different stages of growth through audience-focused digital marketing.

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