Hashtag Interactive for Quintessential

Hashtag Interactive has just been chosen to handle the branding and digital marketing activities of Quintessential (Q) as they prepare to launch two new brands, Stoned by Q and Clutch Me by Q, in the international market.With more than 12 years in the business, Quintessential has become a household name in Singapore as a retail store that provides a unique indie shopping experience that showcases local avant-garde designer handbags and beautiful one-of-a-kind jewelry. Clutch Me by Q is the store’s new line of in-house handbags and clutches, while Stoned by Q is its latest series of contemporary jewelry and accessories.Hashtag Interactive will be handling their social media marketing, including Facebook and Instagram, developing a brand new e-commerce website, and assisting with their with digital media planning and branding.About Hashtag InteractiveHashtag Interactive is a digital marketing consultancy agency that is optimised for a digital-centric world. We offer an integrated suite of solutions – from strategy and planning consultation to social media and interactive executions. With offices in both Singapore and Manila, the agency works collaboratively with clients from a wide range of industries, including technology, automotive, nutrition, cosmetics, F&B, tourism, and more.About QuintessentialQuintessential is a multi-brand handbag and jewelry store founded 12 years ago with the vision of providing an indie shopping experience akin to a Parisian antique store or an American upscale crafts market. For years, Quintessential has been launching new-to-market looks and brands created by the latest and brightest design talents. The store has served as a launch pad for a number of new brands before they hit the international limelight. Brands like Kotur, Devi Kroell, Clara Kasavina, Fly Now, Ipa-Nima, Rebecca Minkoff, Whiting and Davis, and Katherine Kwei all made their local debut at Q. It is set to launch Clutch Me by Q and Stoned by Q as its own in-house labels.

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