Creator Alert: The Hottest Social Trends and Platform Updates of Q2 2025

20 Jun

From Instagram's sleek new tools to TikTok's buzzing trends, Q2 brought some gnarly changes. Find out what's hot and how to leverage it!

Platform Updates

Instagram Gets Smarter (and Sleeker)

Instagram has rolled out a dedicated editing page that brings all native editing tools into one spot. This makes content creation smoother and faster, empowering creators to produce more polished posts without leaving the app, significantly improving efficiency and engagement. Another key update? The new "Lockable Reels" feature, which lets you share content with just the people you choose — perfect for building deeper trust and loyalty with your community. Lastly, get ready to elevate your DM game! Instagram has just rolled out "Write with Meta AI," a brilliant new feature designed to streamline your conversations–whether you're aiming for witty professionalism or just need a quick, clever reply. It's an exciting tool that blends efficiency with creative communication, helping you connect more effortlessly.

TikTok Doubles Down on Live Interactions

TikTok now lets creators turn on direct messaging during live broadcasts, opening up more chances for real-time interactions. The creator can now answer fan questions and feedback, creating stronger audience connections on the spot.

LinkedIn Levels Up with Richer Media and Smarter Job Tools

LinkedIn’s recent upgrades enhance your DMs, now with video MP4 support. There’s also a new video-only embed option, for cleaner, more professional posts. And if you’re on the job hunt (or hiring), LinkedIn's AI job discovery tool now delivers more personalised job recommendations, making it easier to connect the right people to the right roles.

Threads Leans Into Customisation and Ease

Threads has been busy fine-tuning the user experience, now allowing users to filter sensitive posts and easily follow popular creators from X. On desktop, a persistent composer and smoother navigation make posting and browsing more seamless than ever — great news for people checking out content on the fly.

X Introduces Voice-Powered Content Interaction

Voice features are now live on X’sGrok AI, letting creators interact hands-free. It’s a small but meaningful upgrade, especially for creators multitasking or creating on the move.