Hashtag Interactive, One9ninety, and Narrators Unite to Strengthen Social, Creative, and Influencer Marketing Across Southeast Asia
1 September, 2025 - Hashtag Interactive, One9ninety, and Narrators are proud to announce a new collaboration that will deliver a more robust, integrated, and scalable creative, social media, and influencer marketing offering across the region.
This partnership brings together:
Over 70 regional strategists, creatives, and social media marketing specialists
On-the-ground presence in key Southeast Asian markets
A vetted community of 1.3 million influencers
A best-in-class influencer marketing platform (web and mobile)
A next-generation AI-powered creative studio
Expanding with the One9ninety Team
As part of this development, the One9ninety team, known for its award-winning work in social media strategy and content, is now working in close collaboration with Hashtag Interactive. This integration strengthens Hashtag’s capabilities while allowing One9ninety to continue operating as an independent brand with its own identity, digital footprint, and commercial engagements.
Clients previously served by One9ninety will now be supported by the Hashtag Interactive ecosystem, benefiting from expanded resources, integrated strategy, and a broader creative bench. The two teams have come together under a shared vision of delivering faster, smarter, and more impactful work across sectors. This hybrid model enables both agencies to scale smarter and respond to various briefs with greater agility.
Forging a Strategic Partnership with Narrators
Narrators, a sister company of One9ninety and a leader in influencer marketing technology, joins the collaboration to bring unrivalled influencer insights, talent access, and scalable campaign execution. With Narrators’ expertise and technology combined with Hashtag’s and One9ninety’s creative and strategic capabilities, clients gain access to a complete, end-to-end social and influencer marketing solution.
What This Means for Clients
Whether you have worked with Hashtag or One9ninety in the past, you can expect continuity and an elevated experience. Your existing contacts remain the same, now powered by a larger, more integrated team with deeper resources, regional reach, and innovative tools.
“This collaboration is about amplifying strengths,” said Vincent Chin, Managing Partner of Hashtag Interactive. “Clients will benefit from a deeper bench of talent, broader reach, and the ability to tailor solutions with the right combination of creativity, technology, and market expertise.”
“For One9ninety, working closely with Hashtag and Narrators means our clients enjoy continuity plus access to enhanced services and resources,” said Laurent Verrier, Founder & CEO of One9ninety.
Max Verrier, Regional Head of Business & Operations at Narrators added: “We are excited to join forces with two agencies that share our vision for delivering innovative, measurable marketing across Southeast Asia.”
Clients of all three companies can expect seamless servicing, with the flexibility to tap into the specific expertise of each brand or benefit from fully integrated solutions.
For media and partnership enquiries, please contact:
Tina Relampagos, tina@hashtag-interactive.com
Garance Morvant, garancemorvant@one9ninety.com
About Hashtag Interactive
Hashtag Interactive is a digital and creative agency based in Singapore. Since 2013, we’ve partnered with leading brands, government agencies, and non-profits to deliver strategic campaigns rooted in insight, creativity, and purpose. From social media to full-funnel content marketing, our work is designed to engage, inform, and drive real-world impact. We are proud to be a reappointed agency under the Whole-of-Government Creative Services Panel, supporting national priorities through bold, inclusive, and purpose-driven work.
About One9ninety
Founded in 2008, One9ninety is an award-winning social media marketing agency that helps brands navigate and excel in the digital landscape. Known for its innovative campaigns and deep industry expertise, One9ninety now works in close collaboration with Hashtag Interactive to deliver enhanced solutions.
About Narrators
Founded in 2015, Narrators is a multi-awarded influencer marketing agency and platform. Incubated by the Unilever Foundry, it is trusted by leading global brands to scale and streamline influencer marketing across Southeast Asia and Australia.
