Hashtag Interactive celebrated its 10th anniversary with a second Bronze win for Content Marketing Agency of the Year at Marketing Interactive’s Agency of the Year 2023 awards. The recognition stems from successful community-focused partnerships with Science Centre Singapore, KidSTOP™, the Agency for Integrated Care (AIC), and Electrolux, whose Sustainability Squad campaign reached the finals of the 15th Annual Shorty Awards.
Hashtag Interactive secured a Bronze award for Content Marketing Agency of the Year at Marketing Interactive’s Agency of the Year (AOTY) 2023 awards. This is the agency's second Bronze, since its AOTY debut in 2020, and coincides with its 10th anniversary milestone.
The win highlights successful client collaborations and community-driven initiatives, including partnerships with Science Centre Singapore, KidSTOP™, the Agency for Integrated Care (AIC), and Electrolux for the Shorty Award-finalist Sustainability Squad campaign.
We are proud to share that Hashtag Interactive has won the Bronze for Content Marketing Agency of the Year at Marketing Interactive’s Agency of the Year (AOTY) awards.
This marks our second Bronze since we debuted in the AOTY awards in 2020. The win is doubly meaningful as we mark our 10th anniversary this year.Â
Looking back at our previous successes, we learned that harnessing the power of social media to inspire good in the community brought out the best in our people. It allowed us to make some of our most notable accomplishments.
Seizing on this lesson, we actively sought out a partnership with Science Centre Singapore and KidSTOP™, accounts that promote a love for science and STEM among the younger generation.Â
We began a new relationship with the Agency for Integrated Care (AIC), taking on content creation and social media management for its three brands — Silver Generation Office, mosAIC and AIC itself.
And we took great pride in working on projects that benefited society, such as our collaboration with Electrolux to create the Sustainability Squad, a large-scale sustainability campaign that aimed to encourage people in the region to live more mindfully in their homes. This campaign became a finalist for the Regional Campaign Category of the 15th Annual Shorty Awards back in May.
Commenting on this achievement, Mina Sunico-Chin, Managing Partner, Hashtag Interactive said: “This is a testament to the hard work and dedication of our team. We are grateful for being able to work with such amazing clients, and we are thrilled to know that our efforts are getting recognised.”
What award did Hashtag Interactive win at the Agency of the Year Awards 2023?
Hashtag Interactive won the Bronze for Content Marketing Agency of the Year. This marks the agency's second Bronze since its debut in 2020.
Which new client partnerships contributed to Hashtag Interactive's recent success?
The agency partnered with Science Centre Singapore and KidSTOP™ to promote STEM among youth. They also began working with the Agency for Integrated Care (AIC) on content creation and social media management.
What notable campaign was recognized internationally?
Hashtag Interactive collaborated with Electrolux on the Sustainability Squad campaign to encourage mindful living. The project became a finalist in the Regional Campaign Category at the 15th Annual Shorty Awards.
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Hashtag Interactive is a Singapore and Manila-based digital marketing agency offering real-world marketing solutions. Hashtag Interactive optimises brands and companies for the digital age by covering everything from digital strategy and transformation to performance marketing, content strategy, and social media marketing.
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