Quick Answer

Hashtag Interactive was appointed by Coty to support the social media management of three beauty brands: OPI, Sally Hansen and Clio. The partnership focused on content creation and managing Facebook and Instagram communities, demonstrating Hashtag Interactive's experience in developing social media strategies for global consumer brands.

Working with established global brands requires more than publishing content consistently. It requires a clear understanding of each brand's identity, audience and marketing objectives.

Hashtag Interactive was proud to be appointed by Coty Inc., one of the world's leading beauty companies, to support the social media marketing of OPI, Sally Hansen and Clio.

The appointment reflected our growing experience in helping brands engage audiences through creative strategy, social media management and digital content.

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As part of the engagement, Hashtag Interactive was responsible for supporting the social media presence of three brands within Coty's beauty portfolio.

Our scope of work included:

• Social content creation
• Facebook management
• Instagram management
• Ongoing social media management

The objective was to develop engaging content while helping each brand maintain a consistent and active presence across its social media channels.

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For beauty brands, social media is more than a marketing channel.

It is where consumers discover products, explore trends, engage with brands and become part of a wider community.

Successful social media management helps beauty brands:

• Build stronger customer relationships
• Maintain consistent brand storytelling
• Encourage audience engagement
• Support product awareness
• Strengthen long-term brand loyalty

Achieving these outcomes requires a combination of creative thinking, content planning and ongoing community management.

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Managing social media for internationally recognised brands requires careful planning and collaboration.

Every brand has its own identity, audience and communication style.

Rather than applying the same approach across every client, social media strategies should be adapted to reflect each brand's objectives and customer expectations.

This principle continues to guide the way Hashtag Interactive approaches creative strategy and integrated campaigns today.

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Coty Inc. is a global beauty company with a portfolio of internationally recognised brands across fragrances, colour cosmetics and skin and body care.

The company includes brands such as OPI and Sally Hansen, both established names in the beauty industry, as well as Clio, a beauty supply distributor within the Coty portfolio at the time of this partnership.

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Working with global brands requires more than content publishing.

Effective social media management combines:

• Strategic planning
• Creative content development
• Consistent community management
• Platform-specific execution
• Collaboration between brand and agency

These principles remain relevant for organisations looking to build meaningful customer engagement through social media today.

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Hashtag Interactive is a Singapore-based creative strategy, social media management and integrated marketing agency. We help organisations build stronger brands through creative strategy, audience-first content, community management and integrated digital campaigns across Singapore and Southeast Asia.

Our experience spans industries including government ministries, agencies and statutory boards, food and beverage, consumer products, retail and more. See our our client list for more information.

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