Our framework starts with a review of Singapore brands' perception, audit of the brand’s communication and competitor landscape. These are mapped out on the Hashtag Branding Hixel™ which sets the direction for brand communication.

Our Framework

Our framework starts with a review of brand perception, audit of brand’s communication and competitor landscape. These are mapped out on the Hashtag Branding Hixel™ which sets the direction for brand communication.

Our Tool (Brand Positioning)

The Hashtag Branding Hixel™ frames the brand positioning based on compassion, objectivity, innovation, and stability. This then breaks them down into the four quadrants (Secure, Bold, Creative, and Nurturing).  

Brands can be placed within one of the quadrants based on their existing attributes and the audience's perception. This helps in understanding the current brand image and where they play vs. their competitors in order to understand any point of differentiation to convey their unique message to their target audience.

Brand Identity Blueprint

Leveraging the framework, these branding guidelines establish a strong brand foundation for consistent and memorable communication.

Creative Identity Blueprint

The Hashtag Branding Hixel™ outlines the key visual components for a strong brand identity, including a signature key visual, a moodboard to guide consistent aesthetics, a defined color palette, typography, guidelines for image-use that tell your brand story, and application of brand assets across all communication.

Content Identity Blueprint

To build a consistent communication style, our branding framework also leads to developing your brand’s Tone of Voice, how these are applied to your target audience’s persona, including copy Do’s and Don’ts applicable to various media.

Brand Relaunch Suite

The Brand Relaunch Suite supports your relaunch campaign with its own key message, content pillars, social media content planning and management, and production of social media content and other collaterals crucial to your campaign.

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Frequently Asked Questions

How do you determine where a brand sits on the Hashtag Branding Hixel™?

A brand's position is determined through a combination of brand perception research, communication audits, and competitor analysis. This helps identify how the brand is currently perceived by its audience, how it compares with competitors, and where opportunities exist to strengthen its positioning.

When should a business use the Hashtag Branding Hixel™ framework?

The framework is particularly valuable when launching a new brand, undergoing a rebrand, entering a new market, or refreshing your marketing communications. It provides strategic direction by ensuring your brand identity, messaging, and creative assets are aligned with how you want your audience to perceive your business.

What outcomes can businesses expect from the branding framework?

Beyond identifying your brand position, the framework provides a clear roadmap for execution. Businesses receive strategic guidance for their brand identity, creative direction, tone of voice, content strategy, and brand relaunch activities, enabling more consistent communication and a stronger point of differentiation across every customer touchpoint.

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• Map your brand positioning – The Hashtag Branding Hixel™ assesses brand perception, communication, and the competitive landscape to identify where your brand currently stands and where it can differentiate itself.
• Define a clear brand identity – The framework translates your positioning into practical brand identity guidelines that create a consistent and memorable foundation for communication.
• Build consistency across creative and content – From visual identity and imagery to tone of voice and messaging, the framework provides clear direction for how your brand should look, sound, and communicate across different channels.
• Turn strategy into action – The framework can support brand relaunches through key messaging, content pillars, social media planning, content production, and other campaign materials needed to bring the brand positioning to life.

At Hashtag Interactive, we believe strong brands are built with a clear position, consistent communication, and a deep understanding of how audiences perceive them. The Hashtag Branding Hixel™ framework helps businesses map their brand positioning against audience perception and the competitive landscape, identifying opportunities to create a stronger point of differentiation.

From defining your brand identity and creative direction to developing your tone of voice, content strategy, and campaigns, we turn brand strategy into actionable communication. Whether you're building a new brand, refreshing an existing one, or preparing for a relaunch, Hashtag Interactive works with Singaporean businesses to create brands that are distinctive, consistent, and meaningful to their audiences.

Ready to collaborate with Hashtag Interactive? Contact us now!

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So, are you ready to hash it out? Contact us!