Renewing Our Partnership with the Ministry of Finance

17 September 2025 - We’re proud to announce that the Ministry of Finance (MOF) has renewed our contract to continue delivering creative services for their social media platforms from September 2025 to August 2026.

At its core, this partnership is about clarity. Fiscal policy shapes the everyday lives of Singaporeans, yet the details can often feel abstract or inaccessible. Our role is to help close that gap by translating complex measures into content that informs, resonates, and builds trust.

For the next year, we'll continue producing original content that supports MOF’s initiatives, monitor and analyse daily social media conversations, provide regular updates to refine our strategies, and film and create content for new material as needed.

The focus will be on building a data-driven content strategy that is refined month by month, ensuring that every post is timely, relevant, and effective. By telling stories that inform and connect, we aim to foster stronger engagement and encourage a deeper understanding of government policy. At the same time, we will strengthen MOF’s content pillars, develop clear thematic consistency across campaigns, and maintain a distinctive visual identity that enhances brand recall and recognition.

“This is about making policies feel less distant and more relatable,” says Vincent Chin, Managing Partner at Hashtag Interactive. “By showing the human side of MOF and breaking down complex issues into accessible content, we hope to help Singaporeans see how fiscal measures connect to their everyday lives.”

The renewal is also a reflection of the trust built through past collaborations. We look forward to another year of creating purposeful content with MOF, content that not only communicates policy but also reinforces the connection between government and citizens.