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Long-term partnerships are built on trust, measurable results and the ability to evolve alongside a client's business. For Hashtag Interactive, our partnership with Dumex Singapore is a reflection of how strategic digital marketing, creative thinking and consistent execution can support long-term brand growth.
After several years of successful collaboration across individual digital projects, Hashtag Interactive was appointed Dumex Singapore's Digital Agency of Record, expanding our role from project delivery to a comprehensive digital marketing partnership.
Hashtag Interactive first partnered with Dumex in 2013, supporting the brand through a range of digital initiatives including app development and social media campaign management.
As our understanding of the Dumex brand grew, so did the scope of our work. The partnership evolved into a long-term collaboration covering digital strategy, creative campaigns, customer engagement and always-on digital marketing support.
Hashtag Interactive worked closely with Dumex to deliver integrated digital marketing solutions that support both brand building and customer engagement in Singapore.
As Dumex's Digital Agency of Record, Hashtag Interactive provides an integrated suite of digital marketing services, including:
Rather than delivering isolated campaigns, our approach focuses on ensuring every channel contributes towards Dumex's broader business and customer engagement objectives.
Working closely with the Dumex CRM team, Hashtag Interactive developed a long-term social media strategy focused on meaningful engagement with parents across Singapore.
Through consistent content planning, community management and campaign execution, we helped grow Dumex's Facebook presence into one of the most followed infant formula brand communities in Singapore at the time.
While audience growth is important, our primary objective has always been building an engaged community where parents can interact with the brand, access useful information and receive timely responses.
One of the reasons our relationship with Dumex grew is our ability to provide both strategic thinking and day-to-day execution.
As an integrated digital marketing agency in Singapore, Hashtag Interactive works as an extension of our clients' internal teams, combining creative strategy with practical delivery across multiple digital channels.
This allows brands to maintain consistency across campaigns while responding quickly to changing customer behaviours and market opportunities.
Jerry Lim, Senior Connections Manager (South Asia), Danone Dumex, shared:
"We are really impressed with Hashtag Interactive's professionalism and dedication. The creativity and flexibility in their approach has helped us manage our fans in a more engaging and effective way. We are delighted to work with them and entrust them to deliver every assignment and project on time."
Long-term partnerships are built on trust, and we are grateful to continue supporting Dumex's digital marketing efforts.
Reflecting on the partnership, Hashtag Interactive Managing Partner Vincent Chin said:
"We were truly honoured to have Dumex, a global brand, as one of Hashtag Interactive's earliest clients. Their continued trust allows us to support their digital marketing and CRM initiatives across multiple channels, and we look forward to achieving even greater results together."
Our partnership with Dumex demonstrated how creative strategy, social media management and integrated digital marketing can work together to support sustainable brand growth over time.
Whether through social media management, digital campaigns, CRM or community engagement, Hashtag Interactive remains committed to helping brands build stronger relationships with their audiences in Singapore.
Hashtag Interactive is a Singapore-based creative strategy, social media management and integrated marketing agency. We help brands develop impactful campaigns through creative strategy, content creation, community management, digital advertising and customer engagement across multiple digital platforms.
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