Hashtag Interactive has been named a finalist at the 15th Annual Shorty Awards in the Regional Campaign Category for our work on the Electrolux Sustainability Squad. Beyond the category award, we are also up for the Audience Honor, decided by public vote.

Quick Answer

Hashtag Interactive was named a finalist at the 15th Annual Shorty Awards for their work on the Electrolux Sustainability Squad campaign. The recognition highlights the agency's achievement in developing its first large-scale influencer marketing initiative, running three consecutive virtual events, and developing interactive microsites.

The campaign is also competing for the Audience Honor, which is decided by public voting. Honoring excellence in digital and social media, the Shorty Awards evaluate entries based on creativity, strategy, and overall effectiveness.

Hey, Shorty, we’ve got our eyes on you: Hashtag Interactive is in the running as a finalist for the 15th Annual Shorty Awards for Electrolux Sustainability Squad in the Regional Campaign Category. 

The Shorty Awards honour the best work in digital and social media by the most creative and influential brands, agencies, organizations, and individuals for their creativity, strategy, and effectiveness. With 32% more total entries compared to the previous record high for submissions, the pressure’s on for Hashtag Interactive to stand out among the crowd.

As our boldest social initiative yet, the Electrolux Sustainability Squad led Hashtag Interactive to many firsts: Namely, curating our first wide-scale influencer marketing campaign, organising three consecutive virtual events, and creating interactive microsites for each event theme. Aside from being a top contender for the Regional Campaign, our work is also eligible for competing in the Audience Honor — a separate award voted by the public between April 12th to April 26th.

“Being a finalist is already an honour. But, not going to lie, we want the recognition of winning this award — especially since this is a project that our team closely identifies with. Environmental sustainability should be everyone’s responsibility and this is one of the ways by which we want to spread the message,” said Mina Sunico-Chin, Managing Partner, Hashtag Interactive. 

The 15th Annual Shorty Awards winners will be announced at the in-person celebration on 24 May 2023, at Tribeca 360º in New York City.

The winners and honorees are chosen by the Real Time Academy (RTA) — a panel of prominent experts and leaders in digital and social media who have been selected for their deep industry knowledge, professional reputation, and outstanding achievements, including previous Shorty wins. 

Help us make the final stretch in our journey with the Electrolux Sustainability Squad by voting for us here. If you like what we’ve done, feel free to send us some extra love by using the hashtags #shortyawards #shortyawardsfinalist #shortyvote #audiencehonor when voting for us on Facebook, LinkedIn, or Twitter.

Hashtag Interactive is a Singapore and Manila-based digital marketing agency that offers digital solutions for real-world marketing. Covering everything from digital strategy and transformation, performance marketing, content strategy, and social media marketing, Hashtag Interactive optimises brands and companies for the digital age.

Ready to collaborate with Hashtag Interactive? Contact us now!‍

The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media by brands, agencies, and organisations. 

Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also select their favorite Shorty Awards contenders during Audience Honor Voting.

Currently, the Shortys have two annual competitions: the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.

Frequently Asked Questions

1. What are the Shorty Awards?
   The Shorty Awards highlight the creativity in the digital and social media sphere by brands, agencies, and organisations. They currently hold two annual competitions: the flagship Shorty Awards and Shorty Impact Awards.
2. What led to Hashtag Interactive being a finalist at the Shorty Awards?
   Hashtag Interactive was selected as a finalist for the Electrolux Sustainability Squad in the Regional Campaign Category, which was driven by their boldest social initiatives. This led to the following firsts for the agency: our first wide-scale influencer marketing campaign, organising three consecutive virtual events, and creating interactive microsites. Hashtag Interactive’s work is also eligible for the Audience Honor, a public voting-based award.

Key Takeaways

• Hashtag Interactive was named a finalist for the 15th Annual Shorty Awards in the Regional Campaign category for its work on the Electrolux Sustainability Squad.
• The campaign featured the agency's first large-scale influencer campaign, three consecutive virtual events, and dedicated interactive microsites.
• The Shorty Awards recognize excellence in digital and social media, with entries evaluated on creativity, strategy, and overall effectiveness.