AHC

How do you make a regional skincare brand feel local?

Skincare with Personality

Creative & Content Marketing

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The Brief

AHC is a Korean skincare brand rooted in the science of aesthetic care, combining dermatological expertise with a more luxurious approach. As opportunities grew across Southeast Asia, AHC wanted to strengthen its presence in key markets, while building a stronger connection with consumers in each market.

How We Formulated the Treatment

Our strategy centred on keeping AHC visible and relevant to its target audience. On Facebook, AHC became the skincare expert, sharing trusted advice and education. On Instagram, it was the trusted friend, offering relatable tips and lifestyle content. On TikTok, AHC embraced raw, unfiltered moments that felt native to the platform.

The Glow Up

Within six months, organic engagement rates rose by at least 66% across all markets. Singapore and Malaysia also saw follower growth of 69% and 52% respectively. A mix of paid and organic efforts helped drive reach, discovery, and conversions, strengthening AHC's position as a trusted beauty brand in the region.

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