Our Portfolio

Our cross-industry expertise is all about smart marketing and creative executions that engage and deliver.

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Kallang Wave Mall (KWM) had everything on their shelves: entertainment, picture-worthy meals, and retail therapy. What they wanted was to be more than a to-do list destination, to build a community thriving with experiences, where everyone leaves with more than just a shopping bag.
Social Media Management
Creative & Content Marketing

KWM

The National Council on Problem Gambling (NCPG) leads efforts in promoting responsible gambling, yet their message wasn't sticking. They wanted a strong, impactful social media presence, rooted in authentic and relatable content to inspire better choices for those who may be struggling and emphasises responsible gambling for the casual players.
Creative & Content Marketing
Social Media Management

NCPG

Ageing is part of every Singaporean's story and AIC wanted to do more than raise awareness. They wanted people to stop seeing it as someone else's chapter and start seeing it as something that connects us all.
Creative & Content Marketing
Social Media Management

AIC

Electrolux was already leading the market: a globally recognised Swedish electronics brand with over 60 million appliances sold across 150 markets. They wanted to be known for more than just selling appliances and actually simplify how we live, so everyday routines feel less like a chore and more like small wins.
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Electrolux

As one of Singapore's leading luxury automotive groups, Eurokars Supersports represents some of the world's most prestigious marques, including McLaren and Pagani. Engineering excellence and bespoke ownership are already part of their identity. They wanted a digital presence that is just as exclusive, crafted and aspirational.
Creative & Content Marketing
Social Media Management

Eurokars

Clarins is a household name in skincare, carrying decades of quality and trust. What it needed was a refresh, a tailored strategy to connect with younger generations and how they choose their skincare.
Creative & Content Marketing
Social Media Management

Clarins

Graduation marks the end of one chapter, but it is also the beginning of another. For NUS’ 2024 and 2025 Commencement Class Giving Campaign, the challenge was to inspire fresh graduates to give back at a time when they were just stepping into the next phase of their lives. Rather than just focusing on the donation itself, the campaign needed to create an emotional reason to contribute, one that felt personal, meaningful, and true to the NUS experience.
Integrated Campaigns

NUS

Singapore’s diaper market is becoming increasingly premium, with parents looking for better dryness, comfort, and skin protection. Drypers SuperDry had the right credentials, but needed a sharper story to compete against brands already associated with overnight performance and gentle care.
Creative & Content Marketing
Media Planning and Buying

Drypers

Singapore is a premier global aviation hub. CAAS wanted to lead the conversation online, grow local awareness and spark interest in the industry’s future. But how do you get everyday people to care about civil aviation?
CASS-banner
Integrated Campaigns
Social Media Management
Creative & Content Marketing
Media Planning and Buying

CAAS

Heritage and literary content felt too distant for younger audiences to connect with. The National Library Board through its subsidiaries — National Library Singapore, National Archives of Singapore and Public Library Singapore — wanted to bring history closer, make the past come alive, and make stories feel more relevant. They wanted to start conversations that could carry across platforms.
NLB-banner
Social Media Management
Creative & Content Marketing

NLB

The Children's Cancer Foundation (CCF) needs more people to understand what the impact of childhood cancer really looks like beyond the ribbons and campaigns. The message had to stay consistent, clear, and human across everything we shared in promoting CCF's Hair for Hope Campaign 2024..
CCF-banner
Integrated Campaigns
Social Media Management
Creative & Content Marketing

Hair for Hope 2024 (CCF)

Alexandra Hospital sought to attract nursing students, but competing with larger names was tough, especially given its perceived reputation as a dated institution. The wider global shortage of healthcare workers made the challenge more daunting.
Social Media Management
Creative & Content Marketing

Alexandra Hospital

Watsons wanted to keep promos and trends at the heart of their feed, but with a sharper aim: use them to grow engagement and build a stronger sense of community around beauty and wellness. The goal was to connect with millennials seeking transparency and Gen Zs craving individuality, authenticity, and purpose.
Watsons-banner
Social Media Management
Creative & Content Marketing

Watsons

FWD Insurance wanted to move beyond using social media as just a promotions channel. Their platforms were primarily focused on offers rather than building a community. As a brand that simplifies complicated parts of life, FWD needed a content approach that was more human, more helpful, and closer to their audience’s everyday lives.
FWD-banner
Social Media Management
Creative & Content Marketing

FWD

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